Financial Education

Empowering You Through Financial Education

At Green Helix Financial, we believe that knowledge is the foundation of financial success. Our mission is to simplify complex financial concepts and provide you with the tools to make informed, confident decisions about your wealth. Through educational articles, workshops, and expert insights, we break down investing, tax strategies, retirement planning, and more - helping you take control of your financial future.

Disclaimer: The content on this page is for informational purposes only and does not constitute financial advice.

Our Resources:

Seminars and Webinars

We bring financial education directly to the community through engaging, in-person seminars and online webinars. These interactive sessions cover key topics like investing, retirement planning, tax strategies, and wealth protection, giving you the opportunity to ask questions and gain practical insights. 


📌 Click to view past webinars on our YouTube channel

YouTube Video Resources

Understanding your finances doesn’t have to be complicated. Our YouTube video library breaks down key financial topics into clear, actionable insights you can apply right away. From investment strategies and tax planning to behavioral finance and retirement planning, these videos provide expert guidance in a simple, easy-to-follow format.


📌 Click to view our YouTube channel

Financial Simplicity Series:

This series is a structured collection of articles designed to simplify the complexities of wealth building through a behavioral finance lens. This series explores how psychology, habits, and decision-making shape financial success.

Each article builds on the last, providing a step-by-step framework to help you make smarter financial decisions.

📌 Follow the series below with he most recent articles at the bottom.

Chapter 1 - The Simplicity Approach:

1 - Why We Avoid Finance

Most people don’t avoid managing their finances because they’re lazy or disinterested - they’re scared. Scared of making the wrong move, of doing something irreversible, or simply of realizing they’re further behind than they thought.


That fear causes two very common outcomes: either people freeze and do nothing, or they hand over full control to someone else without knowing what’s actually going on. In both cases, they miss out. The first group risks never building real wealth or security, while the second group may unknowingly follow poor advice or settle for solutions that aren’t right for them. It’s better to know the basics, ask questions, and build enough confidence to take ownership - even if you choose to work with a professional.


This is where the Simplicity Approach begins. The idea isn’t to turn finance into a second career - it’s to make sure you know just enough to confidently navigate your choices. That way, you’re not relying entirely on someone else, nor are you stuck trying to figure it all out on your own. Whether you want to manage your money directly or collaborate with a financial advisor, a basic level of knowledge gives you leverage and peace of mind.


At the core of this fear is a lack of education. We aren’t taught how taxes work, how debt functions, how to think about ownership, or how to approach savings and investing. Most of us enter adulthood with barely a conversation about these topics. And when we’re finally faced with real financial choices, we’re supposed to “just figure it out.” That pressure, combined with confusing systems and jargon, makes financial planning feel like a minefield.


But it doesn’t have to be. In this series, you’ll learn how to view personal finance as a system with clear parts - parts that you can learn and apply based on your own goals and personality. Not everyone needs the same plan, but everyone needs a plan.


How this fits the matrix:

This article introduces the first barrier in the behavioral finance matrix: fear-based paralysis and over-delegation. It begins your journey of empowerment by explaining that confidence, not complexity, is the real key to success.


How a fiduciary advisor can help:

An advisor with your best interests in mind can help eliminate fear, not amplify it. By helping you build understanding, not dependency, they can work alongside you to create a plan that’s based on your values and lifestyle.


In the next article we’ll dive into the three principles of the Simplicity Approach and how they form the backbone of a complete financial plan. [March 2025]

2 - The Simplicity Approach Explained 

At the heart of this program is a concept called the Simplicity Approach - a way to take control of your personal finances without turning it into a full-time job. It’s built around three principles that create clarity, confidence, and momentum no matter your income or experience level.


Principle One: Knowledge is Power

The more you understand, the more confident and capable you become. Whether you want to manage your finances on your own or work with an advisor, knowledge gives you the ability to ask better questions, make stronger choices, and recognize when something doesn’t add up. You don’t need to know everything - just enough to understand what you're working with and why.


Principle Two: Work Backwards from the Life You Want

Most financial plans start with what you earn and what you spend. That’s useful—but it’s not visionary. The Simplicity Approach flips the script. It encourages you to first imagine the life you want, then reverse-engineer a financial plan that gets you there. This way, every decision you make has a purpose beyond just “saving money” or “paying down debt.”


Principle Three: Your Personality Matters

Not everyone has the same risk tolerance, lifestyle, or values. Financial advice that ignores your psychology and preferences is unlikely to stick. The Simplicity Approach helps you build a plan that fits you - not some generic ideal. That means your decisions will feel natural, not forced - and that increases your chance of long-term success.


Together, these three principles form the backbone of the system. Whether you're making $20,000 or $200,000, they give you a starting point that is both practical and personal. They also keep you from getting overwhelmed—because instead of learning everything, you focus only on what matters most.


How this fits the matrix:

This article introduces the three foundational elements that inform every step of the matrix: empowerment through education, reverse-engineering your goals, and aligning your plan with your personality. These ideas will be expanded in each future section.


How a fiduciary advisor can help:

A great advisor won't just tell you what to do - they’ll help you apply these three principles to your unique situation. They’ll support your long-term goals while respecting your preferences and personality.


In the next article we’ll look at why the financial system feels confusing by design - and how to cut through the noise to gain real clarity. [March 2025]

3 - Why the Financial System Feels So Complicated

If you’ve ever felt like personal finance was made to confuse you - you’re not wrong. Many financial systems are deliberately complex, designed in a way that makes it easier for professionals to stay in business and harder for everyday people to feel confident on their own.


Think about things like tax law, legal contracts, or even the End User License Agreements (EULAs) that come with every app or software. These are written in dense, technical language, often hundreds of pages long. No one actually reads them - we just click “I agree” and move on, trusting that someone, somewhere, has reviewed it. The financial world often works the same way. It’s easy to assume the system is trustworthy or at least neutral, but the reality is that the complexity often serves those who created it.


It’s not a conspiracy - it’s just human nature. Professionals in every field build systems that justify their expertise. Lawyers make laws complex. Accountants write a tax code that requires accountants. Financial institutions often create products that seem simple on the surface but hide critical details in the fine print. And historically, governments have allowed it because it keeps industries running while appearing to offer accessibility.


This wasn’t always such a big issue. A few generations ago, most people had stable jobs, single homes, and pensions that handled retirement automatically. You didn’t need to understand the financial system because it largely ran in the background. But that’s no longer the case. Today’s system demands that you take a much more active role - but hasn’t gotten any easier to understand.


So if you’ve ever felt like you should know more but struggle to make sense of it all, don’t blame yourself. The system wasn’t built with simplicity in mind. That’s why this program exists - to help you decode it without getting lost in the jargon.


How this fits the matrix:

This article clarifies the source of early-stage overwhelm in the financial journey: system complexity. Understanding that confusion is often structural—not personal—empowers you to move forward with purpose.


How a fiduciary advisor can help:

A fiduciary advisor works to simplify, not obscure. They can act as a translator and advocate - cutting through complexity and making sure you’re getting advice that’s in your best interest, not someone else’s.


In the next article we’ll explore how the financial landscape has changed - and why that makes planning more important than ever before. [Apr 10 2025]

4 - How the Financial Landscape Has Changed

Forty years ago, financial planning wasn’t something the average person needed to think about much. You worked for one company, got a steady paycheck, lived in one house, and retired with a pension. Financial decisions were limited, and the system was built to run mostly in the background.


Today, that world doesn’t exist anymore. People change jobs - sometimes careers -every few years. Pension plans have been replaced by self-directed retirement accounts, if they exist at all. Access to credit is easy, debt is everywhere, and it’s possible to make serious financial mistakes before you even realize you’re playing the game. Add in student loans, rising home prices, and declining social safety nets, and it’s clear: the modern financial world expects more from you.


At the same time, the cost of getting help has gone up. Financial advice often comes with hefty fees - sometimes visible, but more often buried in fine print or charged as a percentage of your assets. Over time, these can cost tens of thousands of dollars. That makes it even more important to understand how the system works, so you can make sure you're getting value - not just paying for complexity.


And while many advisors work for institutions that limit what they can offer, you now have more access than ever before. The digital revolution has opened doors that used to be locked. You can buy stocks from your phone, calculate your taxes in an app, or automate your savings without speaking to a single human. That’s a powerful shift - but only if you know how to take advantage of it.


In this new environment, financial planning isn’t just useful - it’s essential. It’s no longer enough to hope things work out. You need a system, a strategy, and a sense of where you’re headed.


How this fits the matrix:

This article addresses the changing environment that demands greater financial literacy and planning. It sets the stage for understanding why a structured, personalized approach is more important now than ever before.


How a fiduciary advisor can help:

A fiduciary advisor can help you adapt to this new landscape by offering independent advice and product -agnostic solutions - often helping you cut through outdated models and take advantage of modern tools.


In the next article we’ll look at how technology can be a game-changer in your financial journey - if you use it the right way. [Apr 17 2025]

Featured Financial Articles:

Coming soon!

Ready to Take the Next Step?

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Green Helix Financial is led by Matthew Lawrence, DFSA™, a financial and insurance advisor with a diverse background in finance and entrepreneurship. Matthew is a passionate advocate for financial literacy and education